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Tips for Trade Shows:

Try using these questions to prepare a preshow planning guide:

What are your specific goals for this trade show?

How will you measure whether you have been successful at achieving those goals?

Who is going to work your booth?

Have they been properly been trained and motivated to do what you're asking of them?

What is your hook - the compelling reason people will be drawn to your booth?

What is your plan for following up with the contacts you make at the show? Have you set up appointments with your major accounts well before the date of the trade show?